H&M offers fashion and quality at the best price
H&M's first store was opened in Vasteras, Sweden in 1947 by Earling Persson
H&M is in around 2000 stores spread over 37 countries
H&M offers fashion for women, men, teenagers and children
The collections are created centrally by around 100 in-house designers together with buyers and pattern makers
H&M also sells own-brand cosmetics, accessorie
호텔산업의 변화
- 특급호텔 중심으로 편중
- 사스와 테러 등으로 세계관광 시장이 위축
- 주5일 근무와 경기저하 여파
→ 기능적인 호텔을 선호
ibis
- 일반 특급호텔들의 3~4배에 달하는 경영 실적
- 3,40대 비즈니스맨을 주요 타겟으로 한 비즈니스 호텔
객실료 특급호텔의 절반
→ 특급호
S - Thinner dough
- Steady development of new products
W - Limited capital
In both Pizza Hut and Mister Pizza’s cases,
female consumers in their twenties visited pizza restaurants the most
Which style?
-Room style
How many stores?
-20 stores
Where?
-Crowed places such as Myungdong
or Apgujung
Relatively high customer transaction
Mainly visit Myungdong or Jamsil branch
Position of Lotte
Lotte Dpt. does not have a clear market position
Lotte Dpt. aims to reset its position as a luxurious Dpt. Store
Position of other competitors
Shinsegae and Hyundai, luxurious, expensive positions
Lotte Duty Free, relatively cheap but accessible
Missha, cheap and very accessible