To Guarantee “National Security”
- Security threat from the US
- Deter a preemptive attack
“Bargaining Chip”
- Economic/energy aid
- Normalization of US-NK relationship
- Woo, Seongji “Pyongyang and the World: North Korea’s Perspective on International Relations under Kim Jong Il.” pp. 7
- 정창현, 2006, “핵과 국제정치, 북한은 왜 핵을 가지려 하
strategic environment.
1. The interest from Northeast Asia
We know that all of the US’ conducts are done based on national interest. And there are three interests US seek from Northeast Asia. First, it is ‘vital’ interest. It includes the prevention from appearing of new hegemony, steady security of free trade & Political influence, and nonproliferation of weapons of mass destruction.
Chapter 1. Overview of Boeing
Part 1. History
1. Founded in 1916 in the Puget Sound region of Washington state
2. Became a leading producer of military and commercial aircraft
3. Undertook a series of strategic mergers and acquisitions to become the world’s largest, most diversified aerospace company
Aerospace pioneers now part of the Boeing enterprise include:
North
It is necessary for a company to work out a market segmentation strategy, which is called STP(Segmenting-Targeting-Positioning)
Effect of market segmentation
Securing competitive advantage
Discovering marketing opportunities
- Discovering niche market
- Finding out potential customers' desire
Deregulating price competition through differentiation
Association Meeting
Trade Ass
strategies allowed GE with continuous growth and rapid development for almost a century since its establishment.
During President Johnson’s retirement in 1981, GE had 250 operation divisions and was the most diversified company in the world, but its market value ranked only around 10th within the US. Also, GE’s long-term strategy and vision was blurred due to excessive diversification, eve