Decorate nails ‘til it gets
fragrance of beauty.
Give a happiness to customers
With Nail caring.
Nail art is creative activity that draws pictures or designs nails.
Nails and toenails are regarded as important to show a point of beauty
We will give such service decorating customers nails with certified expert.
Getting Professional
- Off
Grew 19 percent through the last 3 years ('05 ~ '07)
In 2009, the market value was around 9 billion won
Analysts expect that beauty service industry are going to grow over the 15 billion won.
Hair Design
Nail Art
Make-up
Massage
Spa
Etc
Personal:
Word of mouth
Non-personal:
Phone
Internet
Koreana Cosmetics
Amore Pacific
The Nadri
Sanggreen
Etc
Customer decide to
1. 네일아트란?
사람들에게 손톱과 발톱을 보여 달라고 말하면 대부분의 사람들은 손발의 끝부분을 덮고 있는 케라틴 구조물인 네일플레이트(Nail Plate)를 가리킨다. 하지만 네일플레이트는 네일 구조(Nail Structure)의 일부분일 뿐이다. 피부과 전문의들은 네일플레이트, 매트릭스(Matrix), 네일배드(Nail Bed
iii. Potential Entrants (Threat of new entrants - high)
This industry doesn’t require high initial investments and startup (fixed) costs. This is not an industry which aims to achieve economy of scales as minimum size requirements for profitable operations are not high. The maintenance costs are also low. Moreover, distribution channels are not controlled by existing players as there are many
①표준화 전략
1)의의
광고의 표준화 전략이란 세계 모든 사람들은 기본적으로 똑같은 필요, 욕구와 동기를 가지고 있기 때문에 유사한 또는 동일한 광고전략으로 세계 어느 지역에서건 설득이 가능하다는 관점을 말한다. 따라서 표준화에 있어서는 각국 혹은 문화 간의 본질적인 유사성이 중요하