Nation-based Competition: Airline industry’s competition has been nation-based. In other words, their major focus was narrowed down to national customers only. However, due to more globalized circumstances, they are seeking more foreign customers and extending their influence into other countries as well.
- Very High Entry Barrier: The entry barrier of airline industries is very high because
Airline Industry and Two Companies
<1> Introduction of Airline Industry
01. The Characteristics of Airline Industry
1. Symbol of national power and image
It represents the degree of development in politics, economy and technology
2. Essential industry for a nation’s economic activity
It facilitates indispensable human and material resources for national economy
3. It activates tourism
Abstract
This paper begins by examining the marketing strategy as a factor of success of Singapore airline, also called SIA. Then, we will explore SWOT at the domestic (national) and international level respectively. Furthermore, comparison with SIA and with Asiana airline will be discussed separately. Also we will mention about position of 4p. Last part, as the concluding part of this paper, wi
Airlines
For analyzing Korean Air's operating performance of 2008, income statement from year 2006 to 2008 were compared.
Prior to analyzing the company's sales revenue, world airline industry experienced loss of $50 billion per year. It was due to the reduced demand from high oil price which had continued to the first half of 2008 and from economic recession which began from the second hal
and practical flight service and set a different concept from other regular airlines. All the flight attendants, called ‘JINI’ wear green shirts and blue jeans, not formal uniforms as expected. In addition, they supply water, orange juice and cold green tea and for international flight consumers and offer PSP rental service to make customers enjoy their journey. Also, unlike many other