has gone from Korean dramas, songs, movies themselves to food, ‘Kimchi’, fashion, computer games, and household appliances all things that appear in Korean drama. We can call these entire phenomena Korean wave. The Korean fever reached its peak in Japan this year, where "Winter Sonata," produced in 2002, became a nationwide hit and was broadcast by NHK and several other television stations.
image and how it sustains its competitive advantage as it reaches over 40,000 stores worldwide. Started from a small coffee bean roasting shop in Washington, it now successfully has become a multinational organization by focusing on three main elements: unparalleled lists of goods, an unbeatable customer service, and a dedicated effort of continuous quality improvement. Being unable to further gr
image on Beijing rather than continuing actions that raises concerns to other nations. Fundamentally, the debate on "China threat" and other thesis in Asia and the West brought international context for the emergence of peaceful rise. In earnest, the concept of "peaceful rise" took a shape on December 2002 trip to U.S by Zheng Bijian and delegation from China Reform Forum. Zheng was influential p
of Korean culture being accepted by its neighboring countries. Especially, Hallyu has enhanced the pride of Koreans domestically, and has changed the image of Korea internationally.
Domestically, 1990s were when Hallyu began to be popular among Asian countries. At that time, Korea was suffering from the economic crisis, which is usually referred as the IMF bail-out crisis. At that time, Koreans
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can find in SWOT analysis SM have many strength and opportunity. B