Ⅰ.Multiculturalism in America
1. Multiculture in America
What is Multiculturalism?
19th C- America experienced massive immigration.
The United States has just one culture
→ The culture of variety
To know how many individual cultures exists in America, is to know how many exists in the world.
The United States of America thrives on diversity.
→
No understanding of Western Culture
- The failure of the fist product line of Europe S.A
- Amore Pacific could not sell any product
Hardly accessing to French Know-How
- It takes time for ‘learning’ to know different country
- Learning Curve
Operating with Native people
- Hired French cosmetic experts
- No Korean in Amore Pacific Europe now
Licensing the native brand
Licens
태평양 연안
멕시코 경계
오대호 지역
북동부지역 인구 4분의 1 차지
주로 이탈리아인, 러시아인, 폴란드인, 헝가리인 이주민들이 자신의 문화 동질적 공동체 형성
(리틀 이태리)
맨하탄 차이나타운과 경계에 있음
이태리는 미국으로 건너온 이탈리안 이민자 들이 터전을 잡은 곳이다.
Todays Logo
Three-parallel striped design
Became the “world mark” for Adidas products(1997)
Depicts the mountain, which is to point towards the
goals and challenges that lay ahead.
inspire, support and equip all athletes in the best possible way to help them achieve their optimal performance
helps consumers achieve their ‘impossible’ by encouragement and tailoring the
3. Adidas Originals: from niche to fashion mainstream
The cornerstone of the Sport Style division is adidas Originals: the original lifestyle brand, born in sport heritage but living in contemporary lifestyles. Adidas Originals with its Trefoil logo has become a relevant part of many people’s lives. With a holistic offering in products and communications, adidas Originals engages the youth