sales rise
Needs of well-being and Resistance to chemicals has increased.
→We can predict continuous growth
especially skin care(anti aging, sun care)
Still not high levels,but contiuous growth(2007)
$ 8,000,000,000 worldwide market, Growing 20% annually(2008)
20% growth in domestic, Scale of 20 billion won (2010)
Children Cosmetics market now 190 bilion,grew 10% annually in korea
cosmetic industry and Asian markets, took stock of the situation in the Land of the rising sun. She tries for Premium Beauty News, to make things clearer.
Florence Bernardin
"People live to be old in Japan, nowadays" explains Florence Bernardin, director of Information & Inspiration, who developed a passion for this country she visits several times a year. Japanese people, and specially Japan
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
1. AMOREPACIFIC
1.1. Introduction
AMOREPACIFIC Corp. have targets to be a global beauty company with its core businesses in cosmetics and personal care and health products. It was founded in 1945 as a Pacific Chemical Company and it has been involved in beauty products.
AMOREPACIFIC seeks to push the boundaries of traditional beauty with innovative solutions drawn from its rich Asian herit
No.1 cosmetic company
cosmetics and personal care products
Expending into China, France, and the US
In 2009, Sales 1,769 billion
Revenue 300.6 billion won.
Oriental ingredient cosmetics
Sales ranking No.1 in Department store
Suppliers
100% domestic plant extract
Contract with ingenious grower to supply resources
New entrants
High barrier to entry
Stable market share