3. Using NeedforUniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s
Ⅰ. 개요
Chase 와 Aquilano(1977)는 서비스 운영관리에 대한 연구에서 처음으로 제품 지향적인 사고와 연구방법의 틀을 벗어난 연구자들이다. 그들은 서비스를 순수 서비스, 혼합서비스, 유사제조서비스로 분류를 하였다. 이러한 그들의 분류는 고객과 서비스 제공자간의 직접적인 접촉에 따라서 제조업
the possible liabilities this product/service may pose? What are the insurance requirements?
- 손해배상 책임 리스크는 없음
Related Products/Services and Spin-Offs
What new product/service spin-offs could be developed to meet the ever-changing market needs in this industry or others?
- 관련 서비스 : 소비자 조사, 인터넷을 활용한 주문연계 서비스
need to be done
Identifying the Chinese catch-up strategy in comparison with others: Washington Consensus or East Asian models
Is China following the East Asian Model?
In relation to “East Asian Model”…
Questions: China would achieve another ‘East Asian Miracle’? China could avoid another financial crisis?
Some argued that China is following Japan-Korea model (Li and Lian 1999;
unique attributes for entertainment to enjoy online shopping with others.
WHAT IS OPEN MARKET
All the retailing method in e-commerce is called 'online market'. This includes both general shopping mall operating by individuals or corporations and open market. General shopping mall needs large capital for building itself and promotion, and every products in the mall are sold and managed totall