What’s interactive ad?
1. Not Passive, ‘Active’
-> Communicate with consumers to promote
Products, brands, services.
2. Make consumers participate in Ad,
Not just watch
1. Needforclosure
2% Commercial strategy
- Unclosed story
- Make consumer to check ‘Full story’
- Using QR code
Provide consumers with an
‘incomplete stimulus’
Incomp
* 무의식적으로 추구되는 다양한 목적이 개인의 판단, 의사결정 그리고 행동, 특히 상품소비의 범위 안에서 어떻게 영향을 미치는지를 알아보고자 한다.
* 고객이 의식적인 목적을 추구할 때에도, 무의식적인 목적에 영향을 받는가?
개인의 의식적, 무의식적인 목적들이 목표 달성의 단일한 수단
증가한다.
When the client begins to understand that the counselor will not reject him or her for what he or she says, that client begins to feel that it is safe to share more private thoughts.
내담자가 이해하기 지각할 때 상담자는 그, 그녀가 말하는 것을 위해 거절하지 않을것이고, 내담자는 더욱더 사적인 생각들을 안정적으로 공유한다.
cognition about toilet for health like that of Western countries and Japanese.
Furthermore, there were no any devices that diagnose health condition through defecation. So, if we set the target customer, we will have a chance to penetrate into the specific market as a pioneer in its industry.
2. Company
Our company name is New Mankind. To produce and sell 'Doctor Looloo', we are going to
family's developmental stage - childhood(6~12years).
: Economic status - not bad. But mom has two jobs.
: The physical health of family members - mom : alcohol abuse
· Family crisis
- mom is an alcohol addict.
: The family have a high cognition to family crisis because they try to improve on the mom`s addictivene