needs immediately. Facebook has concentrated on providing credible information as well as a large number of information. Users prefer credible information source when the quantity of information increases.
Furthermore, Facebook provides easy and comfortable service that expands age range ofusers. Its service is based on dialogical communication. On the other hand, existing SNS have some probl
ofusers of them. We are trying to identify the exact problems of Cyworld, find out what it missed and what's changed in user's needs, figure out why Facebook succeeds and Cyworld is in decline continually. And then, we're going to seek what Cyworld needs to satisfy the users, the ways to solve the problems Cyworld faces, and some new ideas to revive Cyworld.
2. Company Analysis
Introductio
SNS service in Korea. The invention of Cyworld came as a huge shock to most of us back then. However, the Cyworld’s great success didn’t last very long. Cyworld was reluctant to adapt to consumer’s new life style as quickly as the other SNS such as Facebook, and as the smart phone becomes the main device for using the SNS the old users of Cyworld moved to Facebook at a speed of blink.
As
Child
Disability of Hee-chun
Adolescent daughter
Psychological problem of
daughter
Educational problem
Living seperately
Parental/Family
Disability of Parents
Low education level of Parents
Low care level for daily life
Unhealthy Father
Social/
environmental
Small house
Job: Physical Labor,
Low income
Social Capital in SNS
-The value ofSNS in digital age and suggestion for better communication through SNS-
Introduction
With development of technology andincrease of capital,today’s communication tool is changing into ‘open’ and ‘participation’ communication tool. These characteristics of digital age’s communication are expressed by the concept ofSNS.
Also, with and develo