0-1. 만두 파동 이전의 한국 사회 환경
(1) 한국 사회의 웰빙 열풍
건강한 먹거리, 좋은 음식에 대한 관심 및 인식의 계기
전반적인 ‘삶의 질’ 향상을 위한 개인의 노력 및 관심 증가
(2) 정부의 규제 및 관리 감독에 대한 관심
농산물 규제 완화에 따른 수입산 증가
수입 농산물 국내산 둔갑 판
media richness” helps explain an individual’s choice of communication channel
(“매체 풍부성”모델을 사용하여 개인의 커뮤니케이션 경로 선택을 설명 할 수 있다)
A “rich” channel is one that can(“풍부한” 경로는):
Handle multiple cues simultaneously(다수의 단서를 동시에 다룰 수 있다)
Facilitate rapid feedback(신속
Media, Social Network Service, etc. Many people are intent on such services as Twitter, Facebook, Cyworld, net-cafes, etc. Active communication using these media will make customers more informed and related to the brand.
• Educate Employees for differentiated service, such as describing a new menu in person as mentioned.
• Provide an attractive membership card merit.
RELATED AFFIL
2. Competitive Analysis
General market conditions have been unfavorable to the general food industries, issues concerning MSG and ingredients from overseas, especially Chinese ingredients have led the consumers to get suspicious of the general food industries and started raise their own foods for themselves. Though the conditions are unfavorable certain brand and corporation managed to sustain
-참이슬
Nowadays 참이슬 is major alcohol beverage in Korea. Also 참이슬 is major product which generates revenue in Jinro company. 참이슬 has new domestic sales record.
-참이슬 Fresh
참이슬 Fresh is similar to 참이슬. However Fresh is lower alcohol degree than 참이슬. They use the method which refines natural bamboo charcoal, the BCA method of construction, and the Marr