advertising companies to make them coming up with unique marketing plans. They spend huge amount of money every day and night. However, the input does not guarantee the output. Companies need more effective way. In other words companies want to maximize profit and value delivery with minimized cost, especially in economic recession like these days. There is a good way to capture consumers’ atte
advertising)가 증가하고 있기 때문이다.
최근 마케팅과 사회심리학에서는 이러한 부정적 효과에 대해 의문을 제기하고 있다. 정치인의 평가에 있어서 부정적 영향력이 부정성의 지각적 figure-ground(perceptual figure-ground explanation)와 관련 있다는 것이다. 이는 이제까지의 연구가 동기 부여에 의한 정보 프로
1. Introduction
The word BRICs first appeared in 2003 by Goldman Sachs. It is consisted of Brazil, Russia, India, and China. These four countries were and still are receiving big attention as emerging economies from 1990’s. They commonly have huge territory, population and abundant underground resources. Among them, Russia recently held big sporting events such as World Championship in
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Before I cover the topic, I want to ask a question for everyone here.
What is international political economy?
Does anyone has any opinion?
There are a lot of definitions on this study, but personally, I think international political economy is a field studying how international politic and economy are closely linked beyond national barriers in the era of globalization.
More specifically, yo