External Analysis
2.1 External Environment Summary
There are some external issues, first thing is growth of emerging market. Many developing countries like China, Brazil, India etc are growing rapidly, so that countries are very attractive market. But that market encountered control already to some local company. So Google has to gain competitive advantage to beat local brand in that market.
External Environments
a) Internal Environment: Google’s SWOT analysis
Strengths :
Google’s innovations in search technology paved its way to the world’s leading search engine. Clear and simple interface not only allows instant page loading, but also places ads only relevant to the contents of sites shown. Lastly, but most importantly, Google analyzes the relationships between websites to
3. 디지털 경제의 특징
1) 중개소멸과 재중개
* 중개소멸(Disintermediation)
- 전통적인 유통 채널에는 제조업자와 소비자 사이에 여러 배급업자, 도매상, 소매상과 같은 중개상들이 존재
- 인터넷을 상거래와 의사소통의 도구로 사용
- 제조업자는 인터넷을 통해 직접 고객에게 판매
- 고객 지원을 직접
external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54% of Hong Kong’s stock market, seven of them were Chinese and the rest were British owned companies. Recently, Hong Kong has emerged as the hub of overseas Chinese capital, enhancing the network
network.
HP has been building its competitiveness through internal innovation and external expansions at the same time. Especially external expansion has been accomplished by merger and acquisitions activities.
Big and rosy flow for new revenue source has been emerging to the world IT market. That flow is about online photo finishing market, which has been accelerated by the spread or digital