This business plan directs Adnoh to break into the Korean market and increase Adnoh’s market share in Korea. This plan will mainly focus on launching Drocca, our brand-new sedan.
This report will first project the current situation of the Korean automobile market and explain international finance and trade factors. The following section is consisted of four strategies for Adnoh Drocca, whic
카드 Battle
스마트폰 전쟁과 함께 벌어지는국내 최대규모의 전면전
차별화된 마케팅 활동의 필요성 대두
편리한 지불수단에서
부가적 혜택으로제휴 마케팅의 싸움
포인트/마일리지 적립
주유, 교통, 자동차, 통신 할인
레스토랑, 극장, 놀이공원
백화점 등 쇼핑 무이자 할부 등
Rule은 또한 예측 가
Launching a newbrand
Give fresh image to customers
One of the fastest ways to get rid of cheap image
Customers will recognize “New-Brand” in a new category
Lexus was successful
Costs substantial time and money
Takes time for a newbrand to be settled
Suspicion of Hyundai’s ability to manufacture premium car
brand meeting their needs.
Different type of answers are found in surveys concerning the Japanese market:
Firstly an hyper range segmentation per age group. The cosmetic market in 2008 witnessed the launch of lines entirely dedicated to women over 40 years of age, who account for more than 60% of the cosmetic market in Japan. Kanebo debuted on the 60-something age segment with the launch of C
brand name in a different product category. Value For Money (VFM) means consumers want to be satisfied mentally spending less money. As a marketer, we can use this aspect.
AUDI makes key holder. Porsche launched PDDS(Porsche Designe driver’s Selection). Ferrari makes caps and clothes.
These luxury car brands extended their brand to new products, which have nothing to do with its original prod