newbusiness opportunity to Google. To seize these attractive emerging market, Google has to compete with local brand in that country, and to beat that local brand Google needs localization.
2.4 Media challenge
In these days, the boundaries between off-line and on-line are collapsing. We call that 2000s as media scramble, 2010s as new media order. There are many different things in these two
new technology often gives a company the opportunity to develop newbusiness strategies. Amazon used the internet and the associated strategies made e-commerce markets possible, to pursue a cost-leadership model and consolidate the bookselling industries. Amazon’s success in the book market as accelerated the consolidation of the book retail industry, and many small bookstores had closed becaus
3. SWOT( strength, weakness, opportunity, threat)
1) Strength
Need to put little effort to memorize daily lives.
Low possibility of making an error or distort when delivering information.
2) Weakness
Private memory could be violated.
It requires high cost to initiate the business.
3) Opportunity
To expand the business into a variety of fields such as medical science.
Newbusiness and in
<설정상황>
ABC, Inc.는 20년 된 회사로써 동남 여덟 개 주에 184개의 자동차 판매대리점을 가지고 있다. 1948년에 Scott's Auto이란 한 개의 소매점으로 설립되었는데, 그것은 15개의 대리점으로 꾸준히 성장하였고, 1975년에는 조지아 주, 아틀란타에 본부를 둔 Automobile Buying Consolidated, Inc.로 모습을 바꾸었다.
opportunity to develop newbusiness models is expected
to be able to take advantage of.
The change of user with using smart phone
3 changes of user’s cognition
1. transcend time and space
2. Reorganization of the time
3. Extension of human
Functional extension
Self-expansion
The change of
businesses with using media
Changing conditions
Build social networks
in the