Macro Environment Analysis.
①경제적 환경요소.
➜한국인의 소비패턴.
한국 소비자 연맹에서 조사한 최근의 소비자 경향에 따르면, 휴대폰은 수분이 들어가 메인보드가 부식되거나 충격에 의해 메인보드나 액정이 손상되는 등 소비자 부주의로 하자가 발생했을 경우에도 가격에 비해 제품 품질이 좋
MACRO ENVIRONMENT
Marketing environment directly or indirectly influences on an organization's marketing activities. Furthermore it is always dynamic and changes in the marketing environment create uncertainty, threats, and opportunities for marketers. Therefore recognizing marketing environment is crucial to marketing success.
First, open market which 11ST entered into takes great portion in
2006 that it would adjust its focus toward handheld mobile gaming. They also own the Korean-language Yurion and Funcake entertainment services. In May, 2007, Reigncom announced a new division, Reigncom USA, to manage the iriver brand in the United States and help develop new products. The company also bought the Siren brand in Japan from A-MAX Japan, despite protests from Siren Inc. itself.