New Labour)에 의한 일관된 정책 집행이 이루어짐
2. 영국 창조산업 정책은 문화 정책이 아닌 산업정책
3. 주요한 목표는 산업의 혁신(Innovation) 과 비즈니스 창조에 있음
4. 창조산업을 통한 경제 성장률 제고, 일자리 창출,지역 발전, 수출 증진, 지적 재산권 보호등 국가의 산업과 도시 경쟁력 증진이 주목
캐릭터 비즈니스, 판매 마케팅
4) Disney Media Networks - ABC방송사업분야
디즈니는 1995년 거금 190억 달러를 투자해 ABC방송을 인수해 멀티미디어 방송네트워크 사업분야에 진출한다. 이후 사업을 더욱 확장해 현재는 ABC Entertainment, ABC Daytime, ABC News, ABC sports, ESPN media, radio등 많은 사업분야를 거느리고 있다.
new entrants is low
News corporation has abundant funds, M&A experiences and
management abilities
- News Corp has overwhelming superiority over new entrants
Broadcasting regulation of each government
• News corp's Television business in U.S.A is regulated by USA's Federal
Law & FCC's regulations.
The U.S. Federal Law has strict regulations with children’s program & rate of
Summary: We plan a campaign which will be based on the new tool on our website to customize the famous NB 574 shoe. Through this we hope to gain higher brand loyalty and afterall increase our sales.
Situation Analysis and SWOT Analysis
-Situation Analysis:
Industry: Footwear industry is growing more and more. As sport multi shops came out, people can easily compare the diffrent brand shoes
Satisfaction
Loyalty and organizational commitment
Core Success Factor: Human Resource
Innovative ideas from employees
Focusing on intrinsic rewards
Organizational System
Organizational Structure
Reformation to exercise CSR
Human Resource Management Policies
Satisfy employees
Corporate culture
Sports identity and motivation