new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring ma
What does 'CJ Foodville' mean?
CJ Foodville is a compound word combining ‘'Food’' and ‘'Village’', pursuing toward a comfortable, relaxing, and fun family restaurant where customers can feel the same way when enjoying having a meal with families and neighbors in the village.
Trend
1. Family Restaurant
Family restaurant is the professional catering restaurant whose target is the fa
new indirectly through watching soap opera.
Reasons for preferance
The Koreanwomen prefer the Korean soap operas over American ones. The Korean soap operas are much closer to their lives. Koreanwomen living in the United States, because they experience differences in living unfamiliar environment, they need to find a spiritual sustenance. Watching Korean soap operas is the best way to ease
Korean hierarchical culture
Historically Koreans are accustomed to hierarchical culture. When Starbucks came to Korea and opened the first store near Ewha women’s Univ. in 1999, Korean hierarchical culture was stronger than now. There were much less multinational companies at that time and most of companies had very strict culture. It was natural that the workforce atmosphere was very differen
women’s luxury goods sales increased by 8% whilst men’s luxury goods sales increased by 10%. This showed that there is a new trend of men consuming luxury goods even more in Korea.
Ranking of luxury brands
Brand Rank Brand Rank
Hermes 4rd ( World ) Channel 2~3rd( Asia )
Louis Vuitton 2nd~3rd( Asia ) Gucci 2rd( Asia )
Cartier 5th( World ),3rd Bvlgari 5th(World), 3rd( Asia