culture. At first, people seemed to be embarrassed. Later, however they became excited with unfamiliar coffee names listed on the menu and thought worth to spend money although it was more expensive than one meal.
3. Inspiring culture of equality
(1) Korean hierarchical culture
Historically Koreans are accustomed to hierarchical culture. When Starbucks came to Korea and opened the first st
new business model and must prepare in these like changes.
2.2 Internet Ad. Industry
In 2007, Subprime mortgage crisis occurred in the states, the US economy approached in depression because of liquidity problem of finance. US’s recession spread to global depression, and stock price collapsed. That brought stagnation in internet Ad. Industry.
99% of Google’s revenue comes from Ad(AdWor
new game machine “PlayStation” emerged as a king of video games. For Nintendo the hardest time was 2003. Nintendo firstly in its history couldn’t make the end meet. After a few years, Nintendo regained its previous status as a dominant player in the game industry. There were two smash hits that brought the tremendous success to Nintendo: Nintendo DS and Wii. There are certainly some reasons
- Phil Satre: 하라 엔터테인먼트의 대표이자 최고경영자(CEO)
- Gary Loveman: 하라 엔터테인먼트의 사장이자 최고운영책임자(COO)
- Marilyn Winn: 하라 엔터테인먼트의 HR 팀장
Loveman 대표는 보다 나은 고객서비스 제공을 위해 직원 인센티브 제도를 고안했고 Winn 팀장은 이 제도의 중심부에 서서 추진함.
인센
Yunji. In these two ads, by using two young models, Gas WhalMyungSu targeted 20s and 30s.
Also two ads used 'Present Orientation - Executional Item'Cultural Values Reflected in Advertising Message between U.S and Korean Television Commercials (cho at al. 1999), so associtated youth with the product and imprinted it to consumers. In addition, a direct message about indigestion made their new