The book titled ‘Market 3.0’ written by Phillip Kotler suggests the newparadigm in marketing field. The world changed so fast and the concept of marketing did as well. Seeing the evolution process of the marketing, it firstly went through market 1.0 era. In market 1.0, marketing was considered as mere selling or persuasion. And in information age, marketing 2.0 pursued ‘customer-centric
of life, people started to have deep interests in their health. As the first step to a healthy life style, recently people spend more time on cooking a nutritious meal with organic materials.
3) Broad Social Network: Self-independence (super broad and superficial relationship)
Along with development of online tools such as twitter, facebook and blog, it became much easier to meet new peo
NewParadigm→ ‘Low Carbon Green Growth’
* Low Carbon
Lower dependence on fossil fuel + Reducing the green gases
* Green Growth
Saving the energy and resources + Research and development
about clean energy → Harmony in economy and environment
3. Elements of environment management
* Mission * Core Value * Goal * Three Stra
Emergence ofnewparadigmof
society and culture
The evolution of
community culture
The development
of web-based
technology
An increase in trying
to express their
opinions
In 1863 Heineken started its business since Gerard Adriaan Heineken.
Sales in more than 70 countries.
World market leader in beer market.
UEFA Champions league official spon
of producers and these images strengthen or dby int the predominant relationships betweeital ders pitreality. Therefore mass media play a pivotal role in customizing and socializing oppressive attitudes and thoughts.
In particular in case of a modern capitalistic society that is related to massive capital, advertisements need much money. Women usually got effects more than men and they are v