What is worldcup?
About the FIFAWorldCup
Famous international association football competition;
Same status as the Olympic Games;
Every four years a time.
In 1904, FIFA was founded.
In 1914, Olympic tournament
In 1920, first international football championship in 1920
Summer Olympic Games
In 1924, start of FIFA’s professional era
In 1930, first WorldCup in Uruguay
discounts
Headquarters Staff dispatched to retail stores
First mover effect
Service mind
Convenient conditions of a location
International sports player marketing
Launching new product every month
1.WorldCup Sponsorship
Nike holds its stronghold in sports other than football
Their biggest competitor Adidas currently holds the official sponsor of the FIFAWorldCup
2022년 FIFAWorldCup 유치실패
1. FIFAWorldCup 개요
1) 피파 월드컵 이란?
○ FIFA는 Federation Internationale de Football Association의 약자로 국제축구연맹을 지칭한다. 월드컵은 국제축구연맹에서 주관하는 국가 간 축구대항전으로 세계최초 단일종목 세계선수권대회이다. 1930년 우루과이 대회를 시작으로 4년
History
1866 First made by an American pharmacist
John Pemberton
1928 Became the official sponsor of the Olympic Games
1930 Official Sponsor of the FIFAWorldCup
Symbol
The Red Color is a symbol of dynamic, strong image which suits Sports’ feature of competitiveness & physical movement
The unique Contour Bottle is designed to be seen well in the darkness, and the cur