Ⅰ 신조어(New Expressions)
1. 신조어의 정의
신조어란 새로 만든 말이라는 한자어로, 그 말이 만들어진 그 때의 사회상을 반영한다. 새로 말을 만들어야 하는 이유에는 여러 가지가 있겠지만, ‘컴퓨터’처럼 기존의 표현 방식으로는 설명할 수 없는 기술의 발전이나 ‘아햏햏’과 같은 특
IMC 목표
국내 1위 항공사로서, 국내선에서 아시아나 항공의 공세로부터 시장 방어
* Sky Team 의 회원사로서 국제항공사로서의 위상 강화
안전성불신 제거 노력으로 기업이미지 및 선호도 제고
상대적으로 취약한 Young Target 공략하여 Old한 이미지 전환
글로벌 항공사로
New corp, AOL, Disney and so on & Professional Media company focusing on Movie, Cable & satellite broadcastings , Newspaper, Publishing etc.
So, if customers don’t like contents of News corp,
Possibility to move for contents of other media companies is very high
Growth rate of demand
Switching cost among the brands
Level of exit barriers
Company acquisitions of outside company
1. Neat and efficient design
iTunes store’s layout is focused on neat and efficient design. For example, iTunes store doesn’t have unnecessary advertising banners in every page. It has only the important parts which provide music and application contents to consumers. It also uses grouping and labeling about related new release contents and ranking with the orders that contain consumer’s t
New York Times included interviews of Chinese internet users showed an opinion for justification of Google’s withdrawal in China. The interviewees are almost university students and they welcomed Google’s movement because of free accessibility to learn and get any information they want. These interviews tried to send the idea that the tendency in China is every netizens support Google totally