1. Listening Comprehension
1~3) Listen to the following and answer the question.
Breaking a mirror brings bad luck for seven years. This dates back to times when it was believed our reflection was a representation of our souls. Damaging the reflection is damaging the soul. If we manage to break a mirror, there are remedies that will reverse the fortune of the damaged soul...(이하 지문
1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdoor advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have enti
2. Location
The address Mandalay Bay is 3950 Las Vegas Boulevard South Las Vegas, NV 89119.
And it is located in the South End of the Las Vegas Strip about 2 miles from the McCarran International Airport. University of Nevada-Las Vegas is also nearby the Mandalay Bay and many students of it come to Mandalay Bay as the employee.
3. Amenities & Entertainment
● Casino: 135,000 square feet.
night creates twofold attention.
Continuous advertising, because of long-term contract.
Limitations in procuring fine space because of space limitation and legislation.
Early stage of installation is expensive.
Measurement of the advertisement is difficult.
Implementing a flexible advertisement is difficult, because of long term contract.
Modification of the ad cause to promote more exp
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver