3. Columns 4 to 7 indicate, for each item, the purchase unit which is the size of the shipping container (ground beef comes in 10-pound bag), number of purchase units (there are six 10-pound bags in a purchase unit of ground beef), cost per unit (a 10-pound bag of ground beef costs $28.50-or $2.85 per pound), and total cost of the item (six 10-pound bags of ground beef at $28.50 equals $171).
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
beef
sandwiches on poppy-seed rolls.
Look, the wagon will hide us
from Fartface. Get ready!
Now! Throw your jacket over him.
Hey, mister, you sick? Poor guy,
youll be okay. Come on, Ill help ya.
Come on, up you go.
Now, youre worse
than my Uncle Nathan.
Why do you want to get soused?
Ill take you home.
Go, Mama.
Stop right there. Hey, you!
Yeah, Im talking to you.
What are you kids doing here?
-
beef than East Coast, West Coast rap.
Check it out!
Superman! Saving lives and stuff.
Why dont you cop
one of these pork chops?
Know what you need to do?
You need to leave. I wont tell you again.
Nobody wants your meat.
Who the hell wants to buy stolen meat?
-Ill take a T-bone.
-You like gizzards, too?
Did you hear about that guy
running for President?
Who will replace him?
Maybe they should get
II. Namyang
Namyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in heal