Global Expansion
Offices and factories in Japan, China America
Exporting product to over 80 countries
in 2009, set up office in Vietnam & Russia
5 Forces analysis (In China)
Many available
options
-Little regulation-Not requiring high technology-Fierce competition
-Monopoly‘Gangsabu’ (Taiwan) ‘Namgazone’ (China)
-Imitation products
-Cheap & abund
1.1. Position of NONG SHIM in Korea Market
a) 농 심
1970년대 후반 농심은 국내 식품업계에서 일정한 위치를 차지 하게 되었을 뿐 아니라, 1975년부터 히트 상품인 ‘농심라면’을 통해 소비자들에게 ‘농심’이란 이름으로 좋은 인상을 심어주게 되었다. 이에 1978년 3월 6일 정식으로 사명을 주식회사 농심으
Introduction of Nong shim
Noodles and snacks, beverages and manufacturing company specialized in selling food
개물성무
(開物成務)
Creativity
commitment and pioneering
농심철학
(農心哲學)
Happy to share the good things
along with people
도연정신
(道延精神)
Constant innovation
commitment reform
Eco-friendly products, organic
products to satisfy customers‘ needs
Leading the global ecosystem
protection
-> Eco-friendly company
Prevention of environmental pollution
in advance with 녹색소비자연대
Proceed a campaign in order to inspire
environmental love practice recognition
through ‘폐 휴대폰 수거' campaign recycling.
Against Animal Testi