Reflect the use of the linguistic system itself
Sociolinguistic Competence
: the knowledge of the sociocultural rules of language and of discourse.
Strategic Competence
: the verbal and nonverbal communication strategies that may be called into action to compensate for breakdowns in communication due to performance variables or due to insufficient competence
(Canale & Swain)
Communication 을 이용한 광고에 주목하고자 한다. 2000년대 들어 대표적인 광고 기법으로 부상되고 있는 Non-verbal Communication 은 비언어적 수단을 사용하여 소통하는 것을 말한다. 특별한 설명 없이 다른 장치들로 광고하고자 하는 대상을 기억나게 한다. 상품의 이미지가 제품의 구매로 연결되는 소비재는 물
B. The importance of comprehending cultural background in nonverbal communication
The work environment is getting much bigger and more diverse than ever now. Thus, there are many chances for workers to communicate with people from other country. As you can see from above, the incident of President Bush with Aussies proved that the nonverbal cue could interpreted differently based on culture. Ac
The importance of compreh-
ending cultural background
in nonverbal communication
The reason nonverbal communication is
regarded as a vital element in business
The glancing sideways
represents uncertainty or hostility
It is crucial to understand other cultures