Ⅰ. 개요
제품 친숙성(product familiarity)은 제품군에 속하는 상표에 대한 지식으로 정의되어 왔다. 상표에 대한 지식이란 제품의 사용상황, 속성 등에 관련된 지식이다. Alba와 Hutchinson(1987)은 소비자지식을 친숙성과 전문식견(expertise)으로 이루어진다고 보고 있는데, 여기에서 친숙성이란 소비자에 의해
norming of group development. In this confusing and chaotic situation of corporate structure, SAJO’s decision making was mainly done through a centralized top-down structure. This may cause the problem of vertical communication.
4.3 Systems
SAJO has a systemized structure of managing the employees. Their works and results are evaluated and has a complementary facility. The executive board mee
A-2 EBIT
① Trend
EBIT is a measure of a company’s profitability which leaves out interest and taxes.[17] The following is the way how to find the EBIT.
EBIT=Operating Revenue-Operating Expense+Non operating Income
PepsiCo has consistent growth of EBIT for 10 years except for 2000 & 2008. Both two cases decreased in EBIT without the decrease in Revenue. In 2008, Bottling equity inc
avoidance maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. In these cultures there is an emotional need for rules (even if the rules never seem to work) time is money, people have an inner urge to be busy and work hard, precision and punctuality are the norm, innovation may be resisted, security is an important element in individual motivation.
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing