Ⅰ. Introduction
Human behavior has been said to be controlled by reinforcements (Skinner, 1953), incentives (Mischel, 1979), behavior setting programs (Wicker, 1979), roles and norms (Biddle and Thomas, 1966), and other factors that are understood to inhere in situations. Although there is not any request and order, we often follow as what others behave. In other words, we sometimes behave w
2. 3 Marketing Problems & Research Objectives
To solve the symptom of the number of customers decreasing, there is a need to find out the relationship between the underlying cause and effect. The diagram below displays seven underlying causes of the symptom.
After categorizing the 4Ps of the underlying causes, we set marketing questions regarding these causes.
• Product : How can we
1.2.2. The Law of Requisite Variety
The Law of Requisite Variety says that the number of different states of a system’s control mechanism must be higher than or at least equal to the number of (possible) different states in the system being controlled, in order to guarantee stability. But in reality, the variety of the environment is larger than the variety of the organization.
Stafford Beer
1) Newsworkers’ distrust of and disputing of individuals who propagate a point of view
2) Conflicts between professional norms and business norms
3) Conflicts between professional norms and entertainment norms
4) Controlled competition among newsworkers and among news organizations
5) The structure of television news messages
Considered these factors suggest that television news organiz
. 지역사회와 지역사회이론에 대한 이해
1)지역사회(community)란?
일반적으로 두 가지의 속성을 포함한다. 첫째, 다른 지역과는 다른 특수성과 분리성을 나타내는 물리적 지리성 및 지역적인 경계를 가지며, 둘째, 사회적 혹은 문화적인 동질성, 합의성, 자조성, 혹은 다른 형태의 집단행위와 상호작용