Change In the Political Participation of KoreanWomenWomen in Politics Map 2014 by IPU & UN Women
South Korea : 15.7%
ranked 91th among 189 countries
Average 21.8% (8.7% increased from 2000)
Lower than UAE, Libya
Upper than North Korea, Japan
China 23.4% (61st), USA 18.3% (85th), Japan 8.1% (127th)
Korean market in 1970s and 80s. Also other brands such as North Face and Columbia Sports Wear were imported in the department stores (See Exhibit 1). The oldest outdoor brand is ‘한고’ company which enlarged into Edelweiss selling various climbing equipments in 1996. Till the first 1990s, many Korean outdoor brands were launched but as the global brands come in to the Korean market, the ope
women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment in welfare of employee such as stock option, my home system
Local employment of 98.7% and superior compensation
Executing localization strategy that china E-Mart is
Outback Steak house starts adding
large-scale stores.
Other brands introduced “new”
brands to draw attention.
Strengths in western countries
started becoming weaknesses in
Korea.
Expensive price made the family
restaurants target mainly the
middle-class consumers
compared to the working class that
were targeted in North America.
Korean hierarchical culture
Historically Koreans are accustomed to hierarchical culture. When Starbucks came to Korea and opened the first store near Ewha women’s Univ. in 1999, Korean hierarchical culture was stronger than now. There were much less multinational companies at that time and most of companies had very strict culture. It was natural that the workforce atmosphere was very differen