by price cutting and the company cannot endure it.
- STP
Segmenting
AMORE PACIFIC divided a cosmetic market into specific groups and made subordinate brands to satisfy their needs. The segmentation was progressed by demographic factors like age, gender, income and nationality. The cosmetic users’ age range is from middle or late teens to old people. The customer’s interests of cosm
Korea, these phenomena is clearer. In 30 years, the average height of Miss Korea increased by 5.5cm, from 166 to 171.5, but the weight decreased from 51.4kg to 51.2kg. They became much taller but the weight was almost same and if we compare these figures to average height and weight of women between the age of 20s-30s in 2009 , which are 161.2cm and 55.4kg respectively, we can see it is not a nat
Korea still has the royal family members. Asian tourists were curious about why all the name plaques are in traditional Chinese characters though Koreans use the Korean alphabet, Hangeul. African visitors asked me why Seoul has five royal palaces.
The more I had the questions, the more I wanted to write books to introduce the palaces. As a result, I have published the book to share many inte
marketing
program
-difficult to expand brand
loyalty
Opportunities
-less price sensitive
-more interested in
-High-quality cosmetics
-tend to look like Western woman
Recommendation
4 Major Reasons
Consumer behavior is changing
Japan is a kind of mature market
There were just few major competitors
It would be easier to pioneer in Chinese Cosmetics market industry
a silent but powerful expression
placid and genial.
He preferred to capture the mundane affairs of common people.
1.Who is Shin Yun-Bok? What do we know about him?
2. Introduction of his famous paintings
- About feast and enjoyment
- Lovers
- Women’s everyday life
- Obscene pictures (like pornography)
3. Conclusion
- His values of his paintings