Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl
(참고) * 사회봉사단은 '사랑의 실천'이란 본교의 건학정신을 드높이고, 중장기 발전 좌표인 '실용학풍'을 세우기 위해 「사회봉사」교과목을 개설하면서 창단됨. 대외기관 연계하여 지속적인 봉사 프로그램 개발하고 교내 자원봉사 대회 및 각종 모금/ 캠페인 활동을 벌인다. 또한, 매 학기 해외봉사단
(2) Social entrepreneur messages ¬ proposed activities
Our group proposed two activities to solve the local problems. Constructing cultural center and making a play ground as a shelter for children.
We thought there aren't many places and provided activities for children to spend time. So we suggest building a cultural center. It is a center for children's education & culture. Children wan
(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina
Microchannel
: 동영상을 보여주는 텔레비전 채널, 웹사이트
CMC
: Computer-mediated communication
: 컴퓨터매개 의사소통
: 전자우편이나 전자게시판, 홈페이지, 인터넷 뉴스 그룹, 각종 인터넷 채팅 등 사이버 공간에서 컴퓨터를 매개로 의사소통 하는 것
Microchannel communication의 유형
Instant messaging