advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the su
advertisement and operation/business platform and infra section. Accordingly, because of this objects, equity method stocks in balance sheet increase sharply.
As we can see from the table above, the most left figure of the equity method stocks is much bigger than the last year's one. This is simply because the process of separation.
And also, during the process of separation, some parts of
The largest airline company in Korea and one holding high rank in Asia
Earlier Advertisement : The quality of aircraft and services
① state-of-the-art and large-scale aircraft
② Campaign slogan: Sky, blue sky
③ ‘Excellence in Flight, Korean Air’
Flight mileage - common customer preference
Company image improve through sponsorship policy
Public Relationship(PR)
Media Adve
Solution and direction of policy [3/6]
Whether know that Jeju has highest degree of long life
76.1% people don’t know that Jeju is long life island
How to make long life brand?
Make long life village
Hold long life festival
Research and develop long life foods and goods
Make tourist attraction about long life
Advertise long life brand
Operate long life clinic
Make long life souven
High quality with low price
Various promotion
Long guarantee term
Advertising
Brand Loyalty
Quality
Price
Toyota re-call
Financial crisis of US car co.
Succeed of other models
FTA
Economic crisis
Green economy policy
New model of competitors
I Sales Objective
Average Sales of Genesis
– 1900 in 2008
→ Increase Sales up to 4000