1 Omnichannel retailing
▶ Today?
The rates of e- commerce of total retail sales
is increasing
&
Much digital retailing is now highly profitable
&
Digital information influences about 50% of
store sales
offline teleshopping, including telephone marketing, TV, and radio, totaled an estimated about $530billion. This compares with online retail saled revenue of $53 billion, which is scarcely 10% of its offline counterpart.
Nonetheless, online sales revenues continued to climb at a steady rate. The average annual growth rate for online also continues to climb.
This chapter introduces the teleshopp
Moreover Amazon created a user-friendly Amazon.com interface for the convenience of the customers. Amazon.com’s customer interface was developed to facilitate a comfortable and convenient shopping experience minus all the annoyances of on-line shopping that encouraged return customer. Many features provided by Amazon.com stressed “ease of use” which included tailoring of the Amazon.com site
1. O4O(Online for Offline) 개념
1. O4O(Online for Offline)란?
‘O4O(Online for Offline)’ 는 O2O 업체들이 그 동안 쌓아온 빅데이터를 활용해 오프라인 시장에 진출하거나 기존 문화를 개선해 운영하는 비즈니스 플랫폼을 의미
즉, 온라인과 오프라인의 결합을 전제로 하지만 주 사업은 오프라인 사업을 중점으
1. Introduction
1.1. Content of hermitage Museum Homepage
This is the HERMITAGE MUSEUM homepage. It consist of 8 parts, INFORMATION, COLLECTION HIGHLIGHTS, EXHIBITIONS, HERMITAGE HISTORY, CHILDREN & EDUCATION, DIGITAL COLLECTION, ABOUT THE MUSEUM, A WORD FROM THE DIRECTOR. INFORMATION provides information about hermitage museum which is opening hours, directions, admission prices, tour lectur