Determination of Won/USD Exchange Rate With Respect to Global OilPrice Change
To see the relationship between exchange rate and oilprice, we use econometrical methodology, multiple regression. Our regression model is this:
s_t=β_1+β_2 (m_t-m_t^* )+β_3 (y_t-y_t^* )+β_4 〖lroil〗_t+u_t
*Explanation about explanatory variable
s_t : Nominal exchange rate (USD/Won)
m_t-m_t^*
Competitors.
Falling oilprices.
Negative Reputation of design
negative image occurred by recall
Import car
expensive because of import duty
& Luxury image is already builded.
But Prius
economical image
&
Confusion of target
(3) The trend in 2004
Market depression
long-term depression
high oilprice
② Boom in exportation
- The total exported cars go up to 2,300,000 with the increases of 28% and the exports exceed 30 billion dollars for the first time
- continuous positive approach and efforts to export market
- improvement in quality and image of Domestic cars
- the increased trust on Korean cars
Deposits denominated in U.S.
dollars at Europe banks outside
the United States
Financial asset and even debt
denominated in U.S. dollars
outside the United States
No obligation for the reserve fund
The interest equalization tax
Regulation Q
Glass-Steagal Act
Oil Shock
A spread trade involving the simultaneous purchase of
Futures
Options
expiring on
사업초기에는 전혀 알려져 있지 않고규모도 작고 노선도 충분치 않음.
외국 항공사들과 국제 노선에서 경쟁해야 했던 SIA는 무언가 독특하고 차별 화된 경쟁우위→싱가포르의 문화와 이 나라의 “서비스전통” 에서 찾음.
1) 주체적, 자율적 서비스
2) SIA만의 기업문화 창출
An unequaled rep