▶Competition Analysis
Brand Fashion Shopping Mall 群
Bench Marking for halfclub.com
데코 (www.deco.co.kr )
20대 중 후반의 직장여성
Basic Style 의 세련된 캐리어 우먼을 위한 중고가 패션
Off-line 매장을 지원하는 형태의 Shopping Mall 운영
On-line Catalogue 의 형태로 Fashion 정보 제공
9월1일 데코 쇼핑몰 리뉴얼 오픈
mall.
c. SWOT Analysis
The strengths of SPAO include quick response (QR) system and collaboration with Korea’s top designers. Different from other fast fashion brands such as Mango and Zara which introduce new products on monthly or seasonal-basis, SPAO follows weekly review and planning of products. Such quick response system allows the company to respond more quickly to changing trends in
The main subject (2)
- d&shop analysis
- d&shop distribution information system
- d&shop 5C
- d&shop SWOT analysis
- d&shop competitor analysis
3. Conclusion
- Market trends and prospect of d&shop
- Future of d&shop
Company selected reason
Daum Communication is a comprehensive online shopping mall operated by the following 'D & SHOP' customer satisfaction for th
11st was proper to me more than G-market or Auction.
Most of all, It gave a 5% discount to me every month regardless of categories by register SK telecom membership point and gave some discount coupon related with SKT mobile program.
11st adapted OK cash-back system so I can settee some ratio of my total amount. I can get the OK cash-back point by just using SK telecom mobile so even if I fi
Quick Response (QR) system
& massive human resources
of 1,000 designers
Lack of advertisement,
physical stores mostly in
Gyunggi area
Customers’ increasing interest
in fast fashion
6 major fast fashion brands’
strong position in Korea
Short turnover rates
- fresh designs everyday
Various clothing providing
- outerwear, innerwear, accessories, shoes & bags