on-set(신속 발현) of anesthetic effect
Sufficient duration time of aneth. Effect
lidocaine > prilocaine > procaine > mepivacaine
Effective local anesthetic effect
efficacy(마취효능) & definity(확실성)
K W KIM
Ideal Local Anesthetic Drug
High stability (안정성)
치사량(LD50)과 유효량(effective dose)의 비율이 높을수록 좋다. Procaine 이 가장 높다.
No allergic react
time. In a town
not far from yours...
CLOSEUP - FARLEYS FACE 2
wreathed in cigar smoke.
VOICE OVER
...there lived a real fast guy...
OVERTURE 3
DIGITAL TITLES PROCEED ACROSS BOTTOM OF FRAME. CAMERA PULLS
BACK ON interior control room. FARLEY sitting in executive
chair in front of a wall of monitors. IMAGES OF TITLES
reading "D.T.V.," "MARRIAGE MAZE," "DENTONVALE,"
"HAPPY HOMES," "DENTON DOSSIER,"
time leisure may be relatively scarce.
Triad: amusement, entertainment, recreation leisure activities
Amusement : it consists of diversions such as games and the satisfaction derived from playing them. This chapter presents an overview of games and gambling because they play an important role in generating revenues around the world.
Entertainment refers to live and mediated performance experi
☐ PPL 광고의 배치유형
○ 노출빈도에 의한 유형
일반적으로 PPL 유형은 온셋 배치(on-set Placement)와 크리에이티브 배치(Creative Placement) 두가지 유형으로 구분하고 있다. Babin과 Carder에 의하면 온셋 배치는 주연배우에 의해 사용되거나 특정브랜드가 지속적으로 노출되는 경우이며 두드러지게 표현
What is PPL ?
PPL is simplified form of Product Placement
Various Definition of PPL
Advertisement type that utilize goods in broadcasting program and uncover to consumer
Marketing communication action that connect information about brand or product with TV program and make form affirmative brand image to viewer that uncover intentionally
After charge monetary reward from adv