Brand image of Mobiles
i) Identity
Brand awareness
The acceptability of the brand and builds the perception of the firm within the target market
The level of consumer satisfaction and it reflects overall consumer behavior towards a brand
Customers’ personal opinions and evaluations with regard to the brand
The ways in which the product or service att
Online shopping
delivers the convenient for customers
increases many customers and expand the market share
package uniformity strategy
promotional discounting strategy
The Efficient Consumer Response (ECR)
Social media, such as Facebook, Twitter, and YouTube
3. Promotion with K-Pop superstars
Younger generation who have interests in Korea and its culture.
Superstars
Online lectures at SK academy
ᆞInstructors who are trained by SKT
ᆞ Three team projects
Evaluation ᆞProcess: Key Performance Indicator(KPI), sessions and instructors assessment
ᆞNewcomers: 80% of results per session, 20% of performance assessment
ᆞthe results of team project is used to help the manager in charge of the division to which a newcomer will be put t
we have to focus is that how the main company and newly making company evaluate their asset and liability during the separating process. We can know about this in parts of separation of the quarter report. NHN evaluates their assests and liabilities which decrease in their balance sheet to fair value. And newly making corporation also evaluates those things to fair value when they make an entry.
Webtoon?
Hypothesis?
Why webtoon is popular?
Smartphone????
Evaluation of hypothesis?
The online cartoon is more popular in Korea than USA and Japan.
→ speeds of Internet connection &
difference of transportation?
Verifying the hypothesis success!!
Five Causal Hurdles