2.A Powerful Leap for the fashion portal
With the succesful esperience from 'OGAGE(ogage.com)',which became the top fashion trend mall in just 1year after its launching in 2006, and "HALF CLUB", in march of 2007 TRICYLE launched its own brand 'MORRISCOMINGHOME(morriscominghome.com), giving it a leap in the industry.TRICYCLE contributed tremendously to korea's fashion industry.
3.Dreaming to
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
online shopping mall.
c. SWOT Analysis
The strengths of SPAO include quick response (QR) system and collaboration with Korea’s top designers. Different from other fast fashion brands such as Mango and Zara which introduce new products on monthly or seasonal-basis, SPAO follows weekly review and planning of products. Such quick response system allows the company to respond more quickly to cha
Focus on boosting brand awareness among all generation
Entry level: only 2 years since launching
Promotion Message – Local & Reasonable Brand
Low price and products customized for Korean people
Promotion Media
Advertisement on free newspapers or magazine displays
Special events with the celebrities as sales promotion
Online media; World Cup events and Twitter
Our brand key word
Simple + unique + reform
people don’t want just simple used clothes. Because , in these days, new clothes Also cheap and designs are simple and chic. People who want to buy used items are want to be a different one. So in vintage market(if you want success in this market ,at least items have to unique ! Our team added ‘simple’ on it. And we will reform Vintage it