Attributes
Explanation
타 유저의 관심과 부러움에 의한 행복한 상태
대리만족을 통한 성취감, 만족감, 자신감
게임 캐릭터를 강하게 키움으로써 대리만족과 과시욕구가
충족, 타 유저의 캐릭터보다 우월한 자신의 캐릭터를 통해
게임 속 세상에서 인정, 타 유저의 부러움 및 주목을 받음
High Quali
Characteristic
Online game
a game played over computer network
Charging system: Stable income
Impossible to copy
Long lifecycle
History
Founded in March, 1997
1998: Launched Lineage
2000: Registered in KOSDAQ
2001: created US subsidiary NC Interactive
2008: Launched Aion in Korea
The competition in Korea market has been worse
NC soft and other companies have been enter overse
2. NC Soft
1) History
NC Soft is an online computer game company that founded in March 1997 by T.J. Kim, a business software developer and author of the Korean word processor Hangul. In September 1998, NC Soft launched its first and most popular game, Lineage. Lineage was the first MMORPG to exceed the record of 100,000 concurrent users for the first time in Korea. The success of this game help
Hypothesis
SNG has several problem in present and would happen to change their business model.
- What is the problem in present SNG
- What is the directions of social network game for future?
- What is the new business model of SNG in the future.
I-3. Research methodology
present
- Current Problem
Positive Case
Negative case
↓Analysis
future
- Opinion
- Suggestion
국내 게임 문화콘텐츠산업 현황
시장규모 : 8조 6,798억원 (2005년)
온라인 게임시장과 모바일 게임시장의 비약적 발전
※ 온라인 게임 세계 1위, 모바일 게임 세계 2위
※ 2005년 수출 5억 6,466만불(전년대비 45.6% 증가)
중국 게임산업의 추격과 견제 심화 : 국산 온라인 게임시장 점유율 50% → 20% 하락