2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
online shoe store. Zappos did "almost nothing" in sales for 1999, but grossed over $800 million in merchandise sales in 2007, and is projecting over $1 billion in 2008. The name Zappos is derived from the Spanish word zapatos, meaning shoes.
- Slogan / Motto
The web’s most popular shoe store!
- Mission Statement
Our goal is to position Zappos as the online service leader. If we ca
online shoe store. Zappos did "almost nothing" in sales for 1999, but grossed over $800 million in merchandise sales in 2007, and is projecting over $1 billion in 2008. The name Zappos is derived from the Spanish word zapatos, meaning shoes.
- Slogan / Motto
The web’s most popular shoe store!
- Mission Statement
Our goal is to position Zappos as the online service leader. If we ca
online retail sites including mercardo.com from South America and auction.co.kr from Korea, and PayPal, online payment business, in 2002, and skype in 2005 – Internet phone call service.
2. Current situation
As a result of these buying strategies, three divisions were formed on eBay – e-commerce, online payment, and e-communication. We defined the biggest part as e-commerce, whi
services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you