online shopping mall in Korea. People recognize WizWid as the most luxurious and trustful online shopping mall by the first mover advantages. This graph represents over 80% of total visit is direct visit. It presents many customers believe WizWid’s brand image under first mover advantage recognition.
3. WizWid and Online shopping
In so far, the background information on which WizWid was cre
1 Omnichannel retailing
▶ Today?
The rates of e- commerce of total retail sales
is increasing
&
Much digital retailing is now highly profitable
&
Digital information influences about 50% of
store sales
Loud
MB ; “Global Leader”
(Concentrate on Establishing MB's reputation as a global leader)
Silent
The President does not mention Neg. Issues. Instead, ministers answer questions.
Positive News Reports
Posts on Gov. Policies (awkward timing)
Blog also fails to provide accurate info on policies (superficial 'success' stories only)
Inactive Interaction
Provides Various Info about CW
A. Localization strategy: Success and failure of foreign store operation is determined by how closely it could approach to their culture and language. Focused the point that Chinese E-Mart Shanghai store is right Chinese enterprise and it’s not others because it is different from theirs.
Being tried to change the naming of the job title which co-workers could see each other in the viewpoint o