price
These data were specified in detailed product report so we didn’t make any assumptions.
⑤Cost of component parts
Formula: Total labor cost + Material cost + Total overhead
⑥Unit Margin
Formula : Selling price- Cost of component parts
⑦Fixed Cost
The fixed cost is already on the financial statement, so we only had to calculate the appro
range of their ages and characteristics is getting further. Also, people are exposed to media. they learn and get information through the media. Media give abundant information to viewers about price, place and etc. And information given by media becomes reference price of customer.
Technological forces: Most of Koreans have mobile phones. Internet is now available everywhere. These made people
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w
2. Marketing strategy - Positioning
Brand Naming “딤채”
- Feel a sense of closeness by using pure Korean words
- Want to bring back the old taste of kimchi
(put a kimchi jar into the ground)
Value-added product differentiation
- Storage temperature control within the range ±1℃
- Technology development is to reflect