PREFACE
소비자들이 Category에 관여되어 있는지?
Brand의 기능적 효험을 기억하는지?
광고에 반영된 사회적 이득에 따라 제품을 구입하는지?
소비자들이 다른 압력에 의해 Brand를 전향하지 않고, 특정 Brand에 집중하는지?
HERBAL제품에 관심이 있는지?
HIMALAYA가 어떻게 소비자들로부터 인지도를 쌓
the decreasing prevalence of H. pylori may be playing a contributory role to the increasing prevalence of GERD in these regions
many patients with H. pylori–induced gastritis have involvement of both the antrum and corpus, decreasing parietal cell mass, reducing acid secretion, and elevating gastric pH, which may have a protective effect on the esophageal mucosa in patients susceptible to
Climate change will seriously impact human health
by increasing the incidence of several diseases
Cardiovascular, cerebrovascular and respiratory diseases
Caused by heat waves and air pollution
Gastroenteritis and infectious diseases epidemics
Caused by water and food contamination as a consequence of floods, and disruption of clean water supplies and sewage treatment, after heavy rai
5.2 Drug Delivery System
5.2.1 Advantage of Nano-drug delivery system
By diagnosis, and for treatment, we need enhanced drug delivery system. Drug delivery system of these days is just eat and let it flow through the body. It is not good at efficiency. Because the digestive system sometimes digest and remove the drug before it reaches to the target.
For enhancing the efficiency of drug
2. Value Enhancement
For value enhancement, in the view point of regional development, the result was not that successful. To enhance the created value, the knowledge and technology should be transferred to the region consistently, but most of transnational pharmaceutical companies in Korea including Pfizer have a defensive stand for that.
All pharmaceutical corporations in Korea are the m