life. This kind of targeting is possible and effective because of the company’s craftsmanship history which was mentioned above. Also the ‘being as scarce as possible’ strategy enabled them to position as a legendary high-end luxury brand. You have to wait one or two years to get a specific model of Hermès bag, but Thomas the CEO Hermès says that it is worth the wait. “If pe
2) 슈퍼콘서트 광고 비판
콘서트에 갈 수 있는 사람과 그렇지 못한 사람은 일차적으로 콘서트에 대한 접근성의 차이로 해석될 수 있다. 그러나 위에서 언급한 표면적인 의미를 넘어, 슈퍼콘서트 광고가 강조하는 이분법적 대립은 결국 이 광고를 접하는 수용자가 전체적인 ‘문화’ 자체에 얼마나 접
Lifecam’, as a small camera, can be grouped into compact camera. Therefore, it gives Canon a great opportunity to recover their compact camera market. Also, Canon launched Canon 100D recently which was the most lightweight and smallest DSLR in the world. This represents Canon’s potential for making smaller cameras while retaining high-definition of DSLR. In conclusion, we select Canon as our
Introducing the organization and the interviewee
Samsung Life
Since 1957
No.1 insurance company
The manager
(Youngmuk Cheon)
Yonsei Univ.
Wharton School
Asset management
Managing director
‘ ‘창조적 창조적 혁신 혁신’ ’ = = ‘ ‘학습을 통한 혁신(Innovation by Learning) (Innovation by Learning)’ ’
‘창조적 혁신’ 아이디어는 기존 지식의 ‘학습 과정’을 통해 창출, 발전할 수 있음
- “내가 다른 이들보다 더 멀리 볼 수 있다면, 그것은 거인들의 어깨 위에 올라섰기 때문” (Isaac Newto