Whole Foods Market
1977년, CEO John Mackey 채식주의자 협회 가입
1978년, 채식주의 건강식품 매장 SAFER WAY 설립 낮은 수입으로 실패
1980년, WHOLE FOODS MARKET 설립 (10,000 평방피트의 매장, 19명의 직원)
1992년, 성장 가속화를 위해 증설과 인수 반복
Bread & Circus와 같은 경쟁사를 통한 지식과 기술 습득 및 보급
NOW 미
Ⅰ.INTRODUCTION
ⅰ.About whole foods market
Whole Foods Market is a foods supermarket chain based in Austin, Texas which emphasizes "natural" and organic products. It is classified as grocery store and health food store. Founded in 1980 as one small store in Austin, Texas, Whole Foods Market is now the world's leading retailer of natural and organic foods. The company operates 302 store
-Foods supermarket chain
-Based in Austin, Texas
-“Natural” and Organic products
-Grocery store and health food store
-Operates 302 stores.
중략
Strengths
-Attempts to make grocery shopping an exotic experience
-Fast inventory turnover rate
-Large selection of privately labeled products.
-Merchandise is priced a bit lower than Whole Foods’
Weakness
-Limited store si
1. Introduction
1) Definition of preservation and food-spoilage micro-organisms
Food preservation is the process of treating and handling food to stop or greatly slow down spoilage (loss of quality, edibility or nutritive value) caused or accelerated by micro-organisms. Some methods, however, use benign bacteria, yeasts or fungi to add specific qualities and to preserve food (e.g., cheese, wine
Designer food
- Organic food
Local food
Green food
디자이너 음식
: 약으로 먹는 음식
구체적인 건강 이익을 약속하는 음식물
콜레스테롤 감소를 도와주는 오트밀에
들어있는 용해성 섬유질,
그리고 무해한 유산균을 체내에
공급해주는 요거트,
이 둘은 디자이너 푸드의 대표적인 두 가지 ! !