3. Discussion about Marketing Plan.
Situation Analysis.
Internal Environment
Organization culture
OB’s organization culture has changed since Interbrew has its authority to manage it. Before M&A with Interbrew, OB’s culture was more likely under the tangible strict order from the position and even private relationship was very important part respect to get promoted. These are
It is evident that Ticket Monster is organic structure. Span of control is small for three departments, except sales department. The superior manages less than twenty subordinates. Sales department is composed of three hundred and fifty members, however, it has efficient team system. Each team has only seven members, therefore, it is small group. The entire organization is made up of four layers,
Resolve conflicts
Increase team
efficiency
Cross functional
Improve work
processAdaptation to new transformations
Energize work
atmosphere
Establish trust
Mutual understanding of each departments
Commitment and faithfulness to organization
Promote whole team spirit
Realization of “open” organization culture
Adaptation to new transformations
Case Discussion - Amy's Ice Cream
Amy's Ice Cream
1. Describe the service organization culture at Amy's Ice Cream
기업의 문화는 그 기업만의 독특한 문화를 창출하게 되어 고객은 물론 잠재적 종업원 역시 이러한 문화와 맞는 사람들이 찾게 된다. Amy의 조직문화는 창업자의 철학과 관련되어 있
Cultural Organization)'의 영문 머릿글자를 따서 UNESCO라고 부르는 이 기구는 국제 연합(UN) 전문 기구 가운데 하나로서, 교육·과학·문화·커뮤니케이션·청소년을 비롯한 광범위한 분야에서 국제 이해와 협력을 통한 항구적인 세계 평화를 건설하는 것을 목적으로 삼고 있다. 이는 언어, 국적, 종교, 성, 지역