Analysis.
1.External Environment Analysis.
ꊱ Macro Environment Analysis.
①경제적 환경요소.
➜한국인의 소비패턴.
한국 소비자 연맹에서 조사한 최근의 소비자 경향에 따르면, 휴대폰은 수분이 들어가 메인보드가 부식되거나 충격에 의해 메인보드나 액정이 손상되는 등 소비자 부주의로 하자가 발
3. SWOTAnalysis
Under the current situation of KEPCO, strengths, weaknesses, opportunities and threats of the company have been derived. Based on this analysis, we believe that we can clarify whether or not the company is good enough to follow its strategic vision to perform well under the current KPIs.
In terms of strength, KEPCO is doing excellent with its ‘performance-based evaluation’.
analysis
Situation analysis is the planning process beginning with an in-depth analysis of the organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and environmental issues, which establishes the firm's strategy and several functional plans.
a. Internal environmen
B. STP Analysis
Segmentation
-Age : 30~70
-Life Style : People who want to enjoy luxury life
-Gender : We don't mind
Targeting
- Young people who have highly paid and specialized job.
- Middle-aged and older people who are more leisurely.
Positioning
-Provide luxurious and well-organized products.
-"We are existing for luxury life!"
Abroad travel : Asia :1000$~2000$(3~4days)
3. Situational Analysis
베트남에서 자판기 위탁 영업 사업을 시작하는데 있어서 고려해야 할 사항에 대해 구체적으로 접근하여 분석하였다.
3-1. SWOTAnalysis
Figure 1. 은 Oriental Coffee Co.의 베트남 자판기 위탁 영업 사업의 대한 SWOT 분석이다. 사업의 장점과 단점 그리고 기회와 위기를 분석하였다.
Figure 1