CEO
Doug Ivester
1999
Price hike on syrup(7.7%) and volume decrease
New CEO
Douglas Daft
2000
Major organizational changes
Acknowledge of noncarbonated-beverage market
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Soft drink market
Pepsi
Aggressive and exciting marketing campaigns
Power of One Campaign
Coke
Veering away traditional ads and launching trendier ones
Life Tastes Good series
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of I
1. Sheraton's background&history
In 5.16 revolution, government made luxury accommodations development foreigners accounted for the vast majority of Americans to satisfy customers has been the focus of attention. As the largest, best tourist resort in Asia to develop, Walkerhill construction office is installed on the 25th of August 1961. The same year on December 22, launched as the two shrines
Biography
Born: 21 April 1864 Erfurt, prussian saxony
Died: 14 June 1920 (aged 56)
Nationality: German
Field: Economics, sociology, history, law, politics, philosophy
Early life and background
Parents
A sickly child
Lacking ambition
Not much impressed
Weber’s Sociology
" A world of unit social acts, ordered by need to make choice which we call a value."
In analyzing social ac