and Latin Americans was rising and Americans’ interest in healthy diets was increasing as well. This led people to prefer Oriental cuisines which uses abundant amount of vegetables and various recipes to satisfy peoples taste. So many Asian Americans who settled in California adapted Chinese or Japanese style cuisines into Western style cuisines making the most of both cultural dishes.
and fresh consultancy to achieve rapid growth of Seoul tourism.
2. Situational analysis
a. Macro Environment
As global economic crisis has recovered (refer figure 3-a-1), we expect more people will visit Seoul in 2010. And many westerners have more leisure time due to decrease of working-time and they are curious in the orientculture. Yet, Korea has low country brand(figure 3-a-2) and new
and Huang Ziming family group of Thailand, GuoLingcan group and Robert Kuok’s in Malaysia, EungTenpong’s in Singapore, Lin Xiaoliang family company and Li Wenzheng group in Indonesia, and Australia’s Li Mingchi family group, which are total of eight groups.
2. Malaysia
Chinese in Malaysia have formed into unique characteristic of resisting cultural amalgamation compared to other coun
Strategies - Conclusion
Final Goals / Strategies
1. establishing Juck's image of oriental mystery, health, and nutrition firmly in 5 years
(followed by industry analysis)
2. Satisfying Libyan and people in arabian culture
(followed by cultural analysis)
3. making inroads in nearby countries and actualizing economy
of scale so that can settle as the best health food b
and the western countries retail industry. In addition, this report will also analyze the different types of management systems that UNIQUE had make use of to be competitive. Lastly, this report will discuss the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries
1. Introduction of UNIQLO
1.1 Company Overview
Name : FA