oriented. Instead of looking solely for low prices, they place strong emphasis on product quality, functions and branding. Branded products, having an up- market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premium market
The lucrative cosmetics mar
of Industry
Advanced design based on knowledge-based industries
Precision processing and digital electronics technology
convergence industry
Without pollution urban industry
Brand and trendy fashion industry
Sensitive industry in economic fluctuation
Representative small company oriented industry
Community-type industry with high homogen
of public facilities, e.g., bathing in fountains. And pedestrian tunnels should be well lighted and gated, with the gates being closed at night and other times when there would be little pedestrian traffic. And in case of buildings, Buildings should be oriented to face the street and have entrances and windows that provide natural surveillance of the street. Entry doors and gates should be locate
images and positions to differentiate them from other brands. BMW positions itself as “real drivers car” with powerful performance. It can be associated with masculine, aggressive and dominant customers who are well educated and early achievers. Audi also positions itself as a drivers car and targets progressive, stylish sporty and urban customers.
4. 4Ps
4.1. BMW
1) Price
BMW pr
1. Introduction
1.1. Introduction of Benetton Group
1.1.1. Group Overview - Business
Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, and Playlife American colle